There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly The post Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles appeared first on BP&O - Branding, Packaging and Opinion.

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