Our Impact
Designed.org is a 501(c)(3) nonprofit — our impact is measured by whether members actually grow, not by how many people sign up or how many pages get viewed. This page explains what we actually mean by "impact," and is honest about what we can't show you yet.
What we count as real progress
Our core metric is what we call a Monthly Meaningful Progressor: a member who, in a given month, does at least one of the following — completes a learning module or lab, gives or receives real critique feedback, completes a mentor session with a real follow-up, publishes a revision or project artifact, or records a job or interview outcome. We deliberately don't count logins, page views, or registrations on their own — none of those mean someone actually grew.
The areas we hold ourselves to
Beyond that one headline number, we track:
- Activation — how many new members take a meaningful action in their first week, broken out by goal, stage, geography, language, and device, not just averaged together.
- Retention — whether members keep coming back to do meaningful work over 4, 8, and 12 weeks, tracked separately for members, critics, and mentors.
- Feedback quality — the share of Critique submissions that get real, qualifying feedback within 72 hours, and whether that holds evenly rather than leaving some members with none at all.
- Mentorship health — completed, prepared sessions with a real outcome, not just bookings — alongside no-show rate and mentor load, so growth on this metric never comes at mentors' expense.
- Opportunity — verified interview, paid work, promotion, or career-transition outcomes members report themselves.
- Equity — whether activation, wait time, completion, and outcomes hold up across different access cohorts, not just in aggregate.
- Sustainability — real cost and staff and volunteer time per meaningful progressor, and how concentrated our funding is across donors and partners.
What we're not showing you yet, and why
We're not publishing real numbers against any of this yet. The honest reason: the instrumentation this measurement approach depends on has only just started shipping across our own product features, so there isn't enough real usage history behind it to report a number that would mean anything. We'd rather tell you that plainly than publish a number computed from a nearly-empty dataset, or worse, one we made up. As real data accumulates, we intend to publish it here — including the guardrails and caveats specific to each number, not just the headline figure.
Funding transparency
See Our Donors for who currently supports this work. Sponsor and partner relationships never involve selling member data or influencing what we recommend to members — see our Employer Guidelines for the same commitment stated to employers specifically.