Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin, The post Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall appeared first on BP&O - Branding, Packaging and Opinion.

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