Genesis, Hyundai's luxury spin-off, has just unveiled their new GV90 Neolun flagship. And it's a doozy. The luxury three-row electric SUV, which has a 311-mile (500km) range, has a feature no competitor has: What used to be called suicide doors, but which are now known as coach doors. Genesis' engineers have figured out how to remove the B-pillar, normally a key structural component, while maintaining safety standards. Genesis utilized a newly developed dual-motion hinge mechanism for the rear doors, optimized for the vehicle's hidden B-pillar body structure which enables the rear doors to open and close independently without impeding the front doors. This mechanism works by first sliding the rear door slightly outward, then smoothly rotating it open. This enhances the convenience of entering and exiting the vehicle, allowing rear-seat passengers to get in and out with greater space and comfort. Safety remains paramount in the GV90 Neolun, despite the absence of a B-pillar. Genesis engineered a new structure that seamlessly marries the doors to the vehicle body while maintaining the highest safety standards. Additionally, replacing the conventional B-pillar, high-strength dual steel beams have been integrated for rigidity. This architecture that joins the doors and body effectively disperses collision forces. A concealed yet robust roll cage is created by reinforcing the passenger cabin with a frame 1.5 times thicker than conventional vehicles and fortifying it with integrated high-strength steel tubes and structural foam. This hidden roll cage structure protects occupants while achieving crash safety performance equivalent to vehicles with conventional B-pillars. Some other innovative features of the vehicle: - When the vehicle is parked, the massive center screen can be extended upwards out of the dashboard. - There's a new roof airbag, "designed to provide effective protection in severe rollover events. In case of a rollover, it deploys rapidly to cover

← Back to Designed News