It’s hard to think of a bigger name client than Coca-Cola: the brand is so huge that it’s become a shorthand for anything meaning ‘global mega-corp’. Its reach is so vast, its history so firmly cemented in culture that it practically owns a certain combination of red and white; a specific sort of alliterative script serif type. Even its bottle The post Coca-Cola’s new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all appeared first on BP&O - Branding, Packaging and Opinion.

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