About Me
I have built and scaled teams in the EU, United States, Asia, and Australia.I choreograph experience and design for customers in digital products, food thinking, and video games spaces. My UVPs: - Team leadership and Design Ops - Product design leadership - Experience Design Strategy, Creative Direction, and UX Architect. - Experienced in scaling design team globally (the USA, China, Germany & Australia) My leadership philosophy is grounded in reality through the hands-on nature of my craft and steeped in the desire to build visionary products and push the boundaries of my team. I build, coach and lead multidisciplinary, multi-cultural teams to achieve exceptional outcomes. My strength as a professional is multi-faceted, encompassed experience in video games & product design. By acting as a bridge across industries and organisations, I bring a unique perspective on the architecture & outcome of a project. I believe it's essential for my team to understand the context of the work, building to solve business problems as well as meeting customer needs. This extends to satisfying business objectives, product monetisation, features prioritisation, stakeholder relationships and building culture — all while creating desirable products that provide a seamless, engaging, delightful UX. I have worked across Entertainment, Technology, Service Design, Education and Consumer Goods. Tactical skill: - UI Design, Chatbot/Voice UX & Dev, wireframes & prototyping, Design Thinking, visual design, UX/Design research & testing - Video Games: Ideation & game design direction, level design, play mechanic & balancing, narration development Master's Thesis topic: Artificial Intelligence & Design Autonomy. Areas of interest: AI (NLP, machine learning), Data Privacy incl. all aspects of tech, design & games.