About Me
Smrita is an experienced UX strategist, designer, and educator who enjoys elevating brands by applying well-informed insights to produce beautiful yet functional digital products, services, and engagement platforms. She understands the nuances and complexities of how a brand shows up across the digital landscape and can explain that brand’s purpose in an authentic, inspiring, and innovative way. Smrita is always excited about the intersection of strategy, design, and technology and enjoys peeling back the layers of complex problems to uncover hidden gems to unlock the catalyst for transformation within a client’s digital ecosystem. From driving loyalty to launching new products and services, she understands how to use digital technologies to connect brands with their customers. She knows how to maintain vibrant client relationships while aiming to expand and grow into new engagement opportunities.