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Paul Genberg
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Partner, Director Strategic Design @ BCG Digital Ventures

About Me

As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. As a strategic designer I guide senior corporate executives and multi-disciplinary teams through the divergent and convergent innovation process to bring together the best of design, strategy, and analysis to help organizations invent and launch disruptive businesses while transforming their innovation culture. I lead human-centered needs discovery and definition, as well as concept, prototype design and development, and user specifications documentation delivery. I have launched 4 new businesses in the last 2 years ranging from precision growing technology to human-augmented financial advice. I am a results-driven creative problem solver with an analytical bend and a well-developed creative vision. I have a strong track record in launching innovative products and businesses. I thrive in collaborative team environments and I have extensive experience working in NA, EMEA, and APAC. StrengthsFinder Top 5 Themes: Communication, Competition, Activator, Relator, Adaptability

My Skills

  • Branding & Identity
  • Industrial Design
  • Product Design
  • Sketch
  • User Experience

My Career

Partner, Director Strategic DesignBCG Digital Ventures March 2022
Current

Strategic AdvisorLVLONAugust 2021
Current

AdvisorAtland VenturesSeptember 2018
Current

Head of ProductStudio X by ShellOctober 2019 - March 2022

Chief Executive OfficerStudio X by ShellDecember 2020 - December 2021

Principal, Director Design StrategyBCG Digital VenturesJune 2019 - December 2020

Lead Design StrategistBCG Digital VenturesDecember 2016 - May 2019

Senior Design StrategistBCG Digital VenturesNovember 2015 - December 2016

My Education

University of Minnesota - Carlson School of ManagementMBA, Emphasis: Marketing & Brand Management Graduated -2013

FGV - Fundação Getulio VargasDoing Business in Brazil Graduated -2012

Pratt InstituteBID, Industrial Design Graduated -2006

My Details

Country
  • United States
Languages
    Years of Experience
    • 15+ years
    Timezone
    • Pacific Standard Time
    Member Since
    • June 17, 2020

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