About Me
I live in Atlanta, heading design practice at Moonraft with 60+ amazing designers spread globally. I'm continuing my studies at Parsons School of Design and immerse myself in cooking👨🍳🥘, reading, and possess a collection of quirky apparel🧣 2020 - Design interventions for Walmart’s Sustainability Hub, an integral part of Walmart, to drive campaign goals and effectively manage participation & reporting of thousands of suppliers for major sustainability initiatives. 2019 - Headed the creatives of a self-serving portal for Experian with design interventions that intuitively illustrated macroeconomic trends, reports, comparisons to recommend ML based solutions. 2018 An innovative take on T-Mobile's ambitious open source project - NEXT, pivoting it into a characterized conversational experience in partnership with Amazon Alexa, Microsoft and Intel, presented at AWS Re:Invent 2018. 2017 An end-to-end unbank experience for IDFC Bank; recognized as 1 of 9 most beautifully designed digital banks around the world by Financial Brand. 2016 Empathy-driven loyalty program for Taj Hotels that reflects the essence of its legendary hospitality on the digital medium. 2015 Immersive and functional digital platform for Starbucks's Store Design team to increase the efficiency of global store roll-outs. 2014 Unified engagement platform for Mindtree resulting in 85% first-week registrations, 400,000-page visits/day. 2013 Bold & disruptive approach for designing digital experience of Internet Banking for India’s 3rd largest private sector bank - Axis Bank Skilled & Experienced in: Design Strategy, User Experience, Storytelling, Conversational UI, Design Thinking, Product Design, User Journey creation, Interaction + Rapid Prototyping, Wire-framing, Visual Direction, Enterprise Web Apps Design, User Research, Usability Testing, Design Mentoring.