About Me
User experience storyteller crafting design practices to create engaging design solutions. Design practitioner & Strategist for life changing solutions in healthcare, Retail, Finance, Sales & Marketing & other industries making it through Digital Transformation. Design is my Ikigai with hunger for new challenges with unchanged passion for over 16 years. My Vision is to create engaging, narrative, yet seamless experience. I’m a Storyteller with more than 16 years of experience building digital products. My experience spans across advertising, eCommerce, and marketing. I believe great design is a result of empathy and screenplay not only to Users customers, but also the cross- functional team. While I am not limited by tools (when paper and pen exists), I have been using Adobe XD, Axure RP, Figma, Sketch, Zeplin, InVision, and built No Code Apps (Very recently).