Meet
Jyoti Thakur
Associate Design Director - Product & Service Design @ IBM
About Me
12+ years of experience in the field of designing an application with a core understanding of the user-centric approach. I love to bring solution to the problem and that's what design is for me. 13+ year’s experience in the IT industry & a Certified Usability Analyst from HFI (Human Factors International, USA). An experienced Usability Analyst with a deep understanding of user experience while designing applications for huge companies in different domains of E-Commerce, Chemicals & Petroleum, Healthcare, Digital Banking, Technology & Travel, Digital Reinvention, Specialties: Experience in creating Information Architecture of the system by including Stakeholder Interviews, CX Journey Mapping, Contextual Inquiry, Card Sorting, Competitive Analysis, Heuristic Evaluations, formal Usability Testing, A/B Testing, Ethnography Research. Expertise in problem-solving through a good understanding of user-centered design principles, qualitative experience in all aspects of creative design including conceptualization, designing, & execution. Facilitating Design Thinking from cross-functional product teams for successful product Innovation & UX Design. Set up an in-house usability lab, building a niche research team through mentoring & training them with the industry matching standards. Produce deep study reports of consumer insights based on observation & insights through different methodologies adopted during the process. Help the organization by building a world-class customer experience by delivering valuable insights through qualitative & quantitative research.