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Jim Kidwell
He/Him

Sr. Product Marketing Manager @ Smarsh

About Me

I'm a Marketing professional who has worked at Extensis for almost 15 years. I'm a font management expert, writer and marketing guy with my fingers in many projects. Profit-minded, B2B and B2C senior product marketer supporting sales teams, partners, and clients through lead gen, market analysis, product positioning, content creation, competitive intelligence, and much more. Together we get results through: * Market and competitive analysis and development of targeted product positioning * Creation of robust go-to-market strategies * Development of content to support product launches - web content, white papers, technical documents, presentations, ROI calculators, videos, and more * Presenting at conferences & trade shows as well as online webinars * Developing sales enablement tools, battle cards, case studies and more to help drive sales and maximize profit

My Skills

  • Information Architecture
  • Marketing Design
  • Product Management
  • User Experience
  • Web Design

My Career

Sr. Product Marketing Manager SmarshAugust 2020 -

Sr. Product Marketing Manager EROAD October 2018 - March 2020

Senior Product Marketing ManagerExtensisJune 2013 - April 2018

Senior Technical Writer Cadence Design Systems 2000 - 2003

Media Coordinator ImageBuilder Software 1998 - 2000

My Education

Indiana University BloomingtonBA, Journalism Graduated -1992

My Details

Country
  • United States
Languages
    Years of Experience
    • 15+ years
    Timezone
    • Pacific Standard Time
    Member Since
    • November 20, 2017

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