Iliyas Safi

About Me

I am a seasoned designer focused on creating quality user experiences by combining both of my skill sets — creative and technical. With over seven years of experience in front-end development and print who is highly motivated, creative, and versatile. Especially skilled in creating and directing corporate and new business design. Exceptional interpersonal skills with team members and subordinates. Accomplished at incorporating the desires of the client with a superior design solution. I am a life-long learner, a leader by example and I am committed to the quality of my craft. A self-taught designer passionate about designing digital experiences, with 12+ years of experience I bring my learnings of the user, product, interface with everyday new insights of delightful human-centric experiences incorporating stakeholder requirements. I have exposed myself to various challenges involving user experience, visual design, and product design. I presently oversee Consumer Design at Purplle, India’s #1 Beauty Destination Platform being used by millions across India. My specialty? I love solving problems. Using my design skills and business knowledge to not just make the digital product look pretty, but to make it work. I have experience in building & mentoring diverse design teams from scratch and I equally enjoy working hands-on across cross-functional teams. If I’m not behind my Mac Book, you can find me taking pictures, reading mediums, editing videos, drawing abstracts, cooking a new recipe, sleeping on the couch, dreaming about traveling. If you think I sound interesting, drop me a message. We can catch up over a cup of coffee :)

My Skills

• Graphic Design
• Interaction Design
• User Experience
• User Interface
• eCommerce

My Details